Windermere Real Estate has officially launched a new branding campaign on the heels of the company’s brand refresh that was completed in 2018. The “All in, for you” campaign is the next step in bringing the refreshed Windermere brand to life by amplifying the company’s unique “why”.
Told, in part, through stories generated by actual Windermere agents, the “All in, for you” campaign sets out to illustrate Windermere’s unique culture, and what has drawn both agents and clients to it for nearly 50 years.
“We’re lucky to have a brand with such a rich legacy, but we have to continue to innovate and press forward,” said Windermere president, OB Jacobi. “The brand refresh that we did last year was part one of Windermere’s brand story; part two is about bringing our stories to life and showing our clients how we’re ‘all in’, for them.”
Development of the “All in, for you” campaign was led by Windermere Vice President of Marketing, Julie Dey, and Portland, OR-based global design firm, Ziba Design, whose clients include companies, such as FedEx, P&G, Adidas, REI, and Intel. Ziba started the year-long process by conducting interviews and holding focus groups with Windermere agents, franchise owners, and staff. They also interviewed past buyers and sellers to better understand the experience of working with a Windermere agent.
“We needed to speak directly with consumers to understand what people want, where real estate is headed, and the differentiated value that Windermere agents provide,” said Rob Wees, Creative Director at Ziba, adding, “Real estate is an infrequent, emotional, and complicated process. And every experience is so different.”
“In an era of technology and convenience, we wanted to show the public the real value of working with a Windermere agent—one that shows how compassion, expertise, advocacy and an over-commitment to service can help people through an incredibly important moment in their lives,” said Wees.
Components of the “All in, for you” campaign include TV, print, digital marketing, out-of-home advertising, and partnerships with key media companies to create unique content opportunities. To kick-off the campaign, TV ads will begin running March 21 in the Seattle market.
“While some real estate companies are telling what is essentially a technology story about ones and zeroes, our story is more about connecting humans with their dreams. And it’s a story we can’t wait to tell,” said Dey.
Our bulbs went full bloom at my house a few weeks ago, which prompted the awakening of spring fever: mostly the urge to air out the house and get rid of clutter (again, didn’t we just do this?). In my desire to purge, I have been trying to find the best ways to get rid of things; to sell some items in order to reinvest in updated accessories, to support local charities, and just get rid of the junk in the most environmentally-friendly way possible. I am not as methodical as I’d like to be, but I am already seeing a difference with the reduced clutter. Here are some of my tips and favorite resources:
Are you a piler or a stasher? We create stacks in our household, which we have to go through weekly, then move to our respective offices, where they wait (indeterminate lengths of time) to get filed. One of my first steps in clearing out the junk was to deal with the piles of paper. I shredded anything that should be shredded and recycled and filed the rest. If you are supremely organized, I suggest taking this time to note what bills you actually get paper invoices for, and move towards electronic billing. Also, if you haven’t already, take a moment to stop your junk mail, saving yourself a step in the filing process and reducing some paper use.
I finally went through the stack of magazines piling up next to the bed, tearing out any recipes, articles and ideas I wanted to reference later, and throwing the rest away. If you are looking for an electronic alternative to the magazine clutter, read your magazines online and save your favorite articles with a social bookmarking tool such as delicious.com to easily search your saved files with your own key words.
If there is a bookcase in our house, it will be filled so, instead of investing in ANOTHER bookshelf, I decided to make space for all the books I will likely buy this year by getting rid of books I probably won’t read. We will be reselling some books to amazon.com while others will either go to the local used bookstore for store credit or be donated to a local charity.
You can also gain a lot of space by going through your media. If you still have DVDs and CDs, inventory them and decide if you can move to a digital archive. It may take some time, but downloading and backing up your media could make you more organized in the long run and eliminate unnecessary clutter. Get rid of the disks once these have been backed up, reclaiming that shelf space.
As more and more of our lives are kept in digital files, it is important to take precautions to protect our files as well as the hardware that stores them. If you store important documents, family photos, media, or other items on your hard drive, make sure you have a backup plan. Learn more about digital storageoptions so if anything happens to your hardware you don’t lose everything.
Whenever I go to the hardware store, I must suffer from temporary memory loss; what else would explain the multiples we acquire? This year we are doing an audit. If we have enough stuff to justify it, we will do a garage sale, but most likely we will sell what we can on craigslist or eBay and give away the rest on freecycle.org. These are all great options for ridding yourself of unwanted, outdated and duplicate items. We also have a pile of electronics to get rid of: an old microwave, tv, toaster oven, printers, juicer, etc. We don’t want to dump these if they can be recycled. We are looking into e-cycle options in our area, including local Windermere offices holding e-cycle events regularly, which also benefit the Foundation.
The same rules apply to our excess storage.
As you de-clutter and reorganize, make updates to your home inventory list. Spring is a great time to make sure your list of household items is up-to-date for insurance purposes. It is also a good time to check on your major appliances to determine if your furnace/water tank/septic or other major systems need to be serviced.
As the seasons change, it is a good idea to go through your clothes in order to renew and refresh your wardrobe. If you have items that can be updated with a few alterations, make a plan to spend some time with your tailor. Otherwise, look critically at the clothes you have. If you didn’t wear it in the last year and it cannot be altered to work with the rest of your wardrobe, consider donating it to Goodwill or your preferred charity. Throw any soiled or damaged clothes away. Spring is also a great time to get rid of any old linens and towels that have seen better days.
You will likely be surprised by how light your load is once you have really gotten into the de-cluttering process. If you have furniture you don’t use or that doesn’t fit with your décor, consider your options. You may be able to repurpose your furniture for more efficient use, such as a console table as a landing strip next to the door, an armoire for playroom storage, or even old doors as a headboard. Or you may breathe new life into your furniture by painting or re-staining. If you can’t repurpose, why not recycle? You can donate your furniture, sell it on craigslist or give it away on freecycle.org. Getting rid of excess furniture can revitalize a room almost as much as buying new furniture.
Once you have cleared the clutter and made way for a fresh perspective, figure out what will help keep the clutter at bay, and add design elements that inspire you. Decorative baskets keep magazines in order; decorative vases with flowers add natural elements help keep the indoors fresh; and new lighting or a new paint color can brighten up a room in an instant. Subtle updates in your rooms can make all the difference once the clutter is gone.
What are your tips for preparing for spring? What are your favorite spring rituals, once the cleaning is done?
Moving is stressful, whether it is across town or cross-country. Once you have closed on your house, the reality of packing, moving, and setting up a new home can become overwhelming. While no list can make a move “stress-free”, planning ahead and staying organized can help make your move a little smoother. Here is our list of tips:
· Once you know your prospective move date set up a quick timeline to make sure you can get all the important tasks done and ready in time for your move.
· Consider how much stuff you have by doing a home inventory. This can help you decide whether you need to hire movers to help you or if you will be managing your move on your own. Many moving companies supply inventory lists to help you assess the size of truck you will need. You can use your list as double duty for insurance purposes later.
· As soon as you decide how you will be moving, make your reservations. In general, moving companies and truck rental services are over-booked at the beginning and very end of the month. If you are planning on hiring a moving company, contact a few in your area for a price quote. To find companies ask your real estate agent, family, or friends, and consult online reviews. It is also a good idea to request a quote and compare companies.
Preparing for your move:
· Moving is a great opportunity to get rid of clutter, junk, or outdated items. Set aside some time to sort through your closets, storage spaces, files, drawers, and more. Go through cluttered areas and organize items by “keepers”, “give-aways” and “garbage”. You will have less to pack and an opportunity to update after you move. Contact a local nonprofit organization for your donations; some will arrange to pick up larger donations like furniture. If you have items of value, eBay or craigslist are good options.
· Changing your address is one of the more tedious tasks in the moving process. You will need to change your address with the United States Post Office. You can find the online form here: https://moversguide.usps.com/icoa/icoa-main-flow.do?execution=e1s1.
· You will also need to change your address with each account you have. Here is a list to get your started:
· Utilities (Electric, Water/Sewage, Oil/Gas)
· Cable/ Telephone
· Cell phone service
· Credit Cards
· Magazine subscriptions
· Insurance companies (auto, home/renters, health, dental, vision, etc.)
· Other personal services
Let the packing begin:
· Before you start packing, it may help to visualize where everything you have will go. Perhaps furniture will fit better in a different room? Consider the floor plan of your new home and figure out what will go where. This will aid in packing and labeling as you box everything up.
· Use a tool like floorplanner.com to plan where furniture and items will go.
· When it comes to packing you have some options. You can work with a service that provides reusable boxes for moving or you can reuse or purchase cardboard boxes. Make sure you have enough boxes, packing tape, dark markers, and packing paper.
· Pack rooms according to your floor plan. Label boxes with contents and room. This will make it easier to unpack your home, knowing where everything is going.
· Real Simple magazine has some great tips on packing for your move.
· If you have to disassemble any of your furniture, make sure you keep all the parts and directions together.
· Make sure you set aside your necessities for the day you move. Being tired and unable to take a shower or make your bed can be hard at the end of a long moving day. Here are some ideas of what you may like to pack in your “day-of-move” boxes.
· Clean linens for the beds, pillows and blankets
· Clean towels
· Shower curtain, liner and hooks
· Toiletries, hand soap, tooth brush, etc.
· Disposable utensils, cups, napkins, etc
· Rolls of toilet paper
· Snacks and water
· Change of clothes
· Tools for reassembling furniture, installing hardware, and hanging photos
Making your move
· Come up with a game plan with your family, so everyone has a role and a part to play
· Once the house is empty, do a once over on your old place to make sure it is clean for the next owners/occupants. Here is a useful checklist for cleaning.
Warming your new home
· Once you have settled into your new home, warm it up by inviting friends and family over to celebrate. Here is a great infographic about housewarming traditions and symbolism.
· Announce your move to far-away friends and family through moving announcements to make sure you stay on the holiday card mailing list.
Do you have any other tips or advice for achieving a smooth move?
Short sales are complicated. With all the variables that need to be juggled, it’s easy to make mistakes that end up derailing a transaction. Here are the most common reasons that short sales fail.
1) Failure to understand and justify market value.
Setting a price for a short sale is the delicate art of balancing what a buyer will pay and what the lender will approve. It’s important to understand how the lender values a property. The bank will commonly hire an appraiser or BPO broker to set a value after you submit an offer. If you have set the price too low, the lender will not approve the offer. Everyone loses. The buyer has been given an unrealistic expectation of what they should pay, so usually is not willing or able to offer much more. More importantly, your client’s clock is ticking. They have a certain deadline to do a short sale and avoid foreclosure, and you have squandered valuable time on a deal that was never going to go through. (If you think the value the bank set is unreasonable, this Ask the Expert article explains how to dispute lender valuations.)
2) Not knowing the specific lender’s short sale process.
On average, the bank’s short sale negotiator has over 1,000 short sale transactions that they are processing at any given time. And each lender’s process is different. If you don’t follow the lender’s specific process or there is an error in the paperwork or you’re missing a form, it all comes to a halt. Your file gets set aside until the issues can be resolved. And unless you call, it can be weeks before you are even aware that there is a problem. (We have a dedicated staff that follows up with lenders daily to make sure the process is moving forward.)The short sale transaction that closes, and closes quickly, is the one where everything is done right the first time.
3) No system to monitor the short sale process.
Because a short sale has so many more variables than a traditional real estate transaction, one of the most important jobs the listing broker has is making sure everyone involved has all the information they need to make their part of the deal happen. We have a private password-protected online system that lets all parties see what’s happening with a transaction at any time – 24 hours a day, 7 days a week. This helps everyone involved track deadlines and ensure that no details fall through the cracks. It’s also important for you to build a team of professionals who are highly experienced in short sales. For example, we work with title and escrow agents who understand the additional documentation and complex issues that are specifically related to short sales.
Richard is a Windermere broker in Bellevue, WA and co-founder of Washington Property Solutions, a short sales negotiating company. Since 2003 he has helped more than 700 homeowners sell their homes. A Bellevue native and a University of Washington grad, Richard is an avid sports fan and a devoted Little League and basketball coach. You can learn more about Richard here or at www.washortsales.com.
By Michael Doyle
Have you ever wondered if your real estate agent understands what you are going through? They come into your house speaking confidently about your neighborhood and market trends. They have vendors ready to help you prepare your home for sale. But do they really think it’s that easy? Do they understand the conversations that follow once they’ve left your dining room table? Have they lain awake at night in worry?
You might be surprised.
I’ve been a real estate agent for eight years and recently attempted to sell my condo. My income hadn’t been what I’d planned; I was upside down and worried about the risks of holding onto it. I wanted less stress, so after months of consideration, I decided to sell.
Here’s how it went down:
-I chose my agent and sat down for a meeting. “Are you willing to meet the market?” she asked? That wasn’t easy to answer! The choices I’d made at purchase (lay out, upgrades, etc.) weren’t as valuable in her eyes as I had anticipated. I tried to fight the urge to feel that my home was worth more than she did.
-We moved out of the condo and hired a great stager to “edit” what we’d left behind. What?! You don’t like the black and white poster of John Lennon from my mother’s Let It Be album?!
-We had handiwork done and a professional photographer shot some great images. My agent listed the property, but after only one day on the market without an offer, I was already anxious.
-Then the Homeowners Association sued the developer (long story, but in short: not good for sales) and convinced me that I was definitely not prepared to meet the market. So, we removed the home from the market, and moved back in.
-Then, the phone rang. Agents wanted to show it, earnestly offering “My clients aren’t concerned with litigation.” Surprise: I didn’t believe it. Right or wrong, I suspected that these well-meaning people would not make it all the way to closing. I wasn’t ready to board that roller coaster.
And, it felt like the market was finally turning.
A property that had once seemed like a heavy weight began again to look like home; like a place that – from a post-tax perspective – is only marginally more costly than renting. So, here I am, happy with my decision to stay in my home and reminded what it’s like to walk in my sellers’ shoes – a win-win situation all the way around.
Michael Doyle is an agent with Windermere Real Estate’s Lakeview office in Seattle, WA.
The April 15th deadline to file your taxes is less than two weeks away. Worrying that things would be complicated for me as a first-time homebuyer, I had my taxes done this year by a CPA. Here are a few quick tips for fellow new homeowners that I learned from the experience.
Claim the 2009-10 First-time Homebuyer Tax Credit
You could qualify for the up-to-8,000 credit if you bought a home in 2009 or are in contract for your new home on or before April 30, 2010 and have not owned a home three years prior to buying.
- Don’t e-file. You must file an old-fashioned paper tax return. You can still use online software, just be sure to print and mail all your documents.
- Make sure the IRS receives your return by mailing it as Certified Mail with a Return Receipt.
- Include your HUD-1 or Form 540.
Deduct Private Mortgage Insurance (PMI) and Property Taxes
Did you put less than 20% down on your home purchase and are now required to pay PMI? This year, you can deduct that cost.
- On your tax forms provided by your lender, look for the amount of PMI premiums paid in the last year to add to your Schedule A when filing.
- All homeowners can also add tax payments of up to $500 for single homeowners or up to $1,000 for married taxpayers in addition to their standard deduction.
Save those receipts for energy-saving improvements
Receive a credit of 30% of the purchase price for energy-efficient improvements on your primary residence made between January 1, 2009 and December 31, 2010. The maximum credit amount is $1,500 over the two-year period.
- Qualifying improvements can include: insulation, exterior doors and windows, approved natural gas, propane or oil water heaters.
Because my tax preparation skills are usually limited to answering the yes or no questions on Turbo Tax, please speak with your professional tax preparer or accountant for specific information about these and other tax related questions. Also visit irs.gov for official tax information.
By Jennifer Calonia
Owning a home comes with its rewards — it’s an investment, a cozy haven to kick-up your feet after a long day of work, and a welcoming place to bring family and friends together. Although all of this makes homeownership fulfilling, owning a home also opens the door for unexpected (but necessary) expenses.
If you’ve suddenly been hit with a home improvement project that’s pinching your budget, like a roofing issue or heater malfunction, a personal loan might be an option to help cover the cost.
What is a personal loan?
A personal loan is an installment loan that’s typically issued by a bank, credit union or online lender. According to the Federal Reserve, the average interest rate on a two-year personal loan is 10.70% but varies depending on your credit score and other criteria. Some lenders offer repayment terms anywhere from 12 months to five years.
A benefit of using a personal loan for emergency home improvement projects is that the approval process is generally quick so you can address urgent home repairs sooner. Some online lenders can run a credit check, approve your application and send funds your way with a couple of days. The approval process for banks and credit unions, on the other hand, can take anywhere from a couple of days to a couple of weeks, if the lender needs additional information.
How to find a personal loan
If you’ve decided that a personal loan makes sense to fund your next home project, make sure you’re aware of these next steps.
1. Assess your budget
The last thing you need is taking out a personal loan only to realize after the fact that you can’t afford to repay it. Calculate how much you realistically need for your home improvement project, giving yourself a reasonable buffer for unforeseen repair expenses (e.g. permit fees, price changes for a specific material, etc.)
Then, tally your monthly income and financial obligations to ensure you still have enough cash on hand to keep the lights on and make monthly installments toward your loan. Using a spreadsheet or budgeting app can help you track these numbers easily.
2. Know your credit score
Generally, you need a good credit score to get approved for a personal loan. Your credit score is one of the key factors that lenders use to determine whether your application is approved, and a higher credit score results in a lower interest rate offer.
Check your credit score with the three credit bureaus to ensure there isn’t an error or suspicious activity that might inadvertently lower your credit score. For a free credit report, go to AnnualCreditReport.com to see where your credit stands before moving forward in the process.
3. Compare rates and terms
When you’ve confirmed that you have a good credit score that can get you competitive interest rates, it’s tempting to accept a loan from the first lender that approves you. But like other major purchases, it’s important to shop around.
Compare interest rates, annual percentage rates (APR), and term durations available, and read the fine print for any conditions or fees that might offset any benefits.
To start, try reaching out to your existing financial institution first to see what they can offer; sometimes credit unions, in particular, offer rate incentives for loyal members. Also, consider using a personal loan aggregator website to compare offers from multiple online lenders at once (just do your due diligence to ensure the site is legitimate).
4. Submit an application
If you’re ready to submit an application, you can either complete a form online or apply in-person, depending on your lender. Although all lenders require different information to process a loan application, some common information to prepare ahead of time include:
- Personal information
- Employment information
- Reason for the loan
- Amount you want to borrow
To minimize any delays on your end, it’s helpful to prepare copies of verification documents, such as a driver’s license, proof of address like a utility statement, information about your home and pay stubs. Your prospective lender will likely reach out to you if they need any other information to make a decision.
Although it’s always best to have emergency savings set aside for a sudden home improvement project, turning to a personal loan is a useful option when you’re pressed for funds and time. As urgent as your project might feel, however, always take the time to do your research to ensure you’re making the right move for your situation.
Jennifer Calonia is a native Los Angeles-based writer for Upstart whose goal is to help readers get excited about improving their financial health and lifestyle. Her work has been featured on Forbes, The Huffington Post, MSN Money, Business Insider, CNN Money, and Yahoo Finance. When she’s not wordsmithing, you can find her outdoors, exploring state and national parks.
Photo Credit: Rawpixel via Unsplash
Few topics cause more division among economists than the age-old debate of whether you’re better off paying off your mortgage earlier, or investing that money instead. And there’s a good reason why that debate continues; both sides make compelling arguments.
For many people, their mortgage is the largest expense they will ever incur in their lives. So if given the chance, it only makes logical sense you would want to pay it off as quickly as possible. On the other hand, a mortgage is also the cheapest money you will ever borrow, and it’s generally considered good debt. Any extra money you obtain could be definitely be put to good use elsewhere.
The reality is, however, a little less cut and clear. For some homeowners, paying off their mortgage earlier is the right answer. While for others, it would be far more advantageous to invest their money.
Advantages of paying off your mortgage earlier
- You’ll pay less interest: Each time you make a mortgage payment, a portion is dedicated towards interest, and another towards principal (we’ll ignore other costs for now). Interest is calculated monthly by taking your remaining balance, the length of your amortization period, and the interest rate agreed upon with your lending institution.
If you have a $300,000 mortgage, at a 4% fixed rate over 30 years, your monthly payment would be around $1,432.25. By the time you finish paying off your mortgage, you would have paid a total of $515,609, of which $215,609 were interest.
If you wanted to lower the total amount you pay on interest, you don’t need to make a large lump sum to make a difference. If you were to increase your monthly mortgage payment to $1,632.25 (a $200 a month increase), you would be saving $50,298 in interest, and you’ll pay off your mortgage 6 years and 3 months earlier.
Though this is an oversimplified example, it shows how even a small increase in monthly payments makes a big difference in the long run.
- Every additional dollar towards your principal has a guaranteed return on investment: Every additional payment you make towards your mortgage has a direct effect in lowering the amount you pay in interest. In fact, each additional payment is, in fact, an investment. And unlike stocks, bonds, and other investment vehicles, you are guaranteed to have a return on your investment.
- Enforced discipline: It takes real commitment to invest your money wisely each month instead of spending it elsewhere.
Your monthly mortgage payments are a form of enforced discipline since you know you can’t afford to miss them. It’s far easier to set a higher monthly payment towards your mortgage and stick to it than making regular investments on your own.
Besides, once your home is completely paid off, you can dedicate a larger portion of your income towards investments, your children or grandchildren’s education, or simply cut down on your working hours.
Advantages of investing your money
- A greater return on your investment: The biggest reason why you should invest your money instead comes down to a simple, green truth: there’s more money to be made in investments.
Suppose that instead of dedicating an additional $200 towards your monthly mortgage payment, you decide to invest it in a conservative index fund which tracks S&P 500’s index. You start your investment today with $200 and add an additional $200 each month for the next 30 years. By the end of the term, if the index fund had a modest yield of 5% per year, you will have earned $91,739 in interest, and the total value of your investment would be $163,939.
If you think that 5% per year is a little too optimistic, all we have to do is see the S&P 500 performance between December 2002 and December 2012, which averaged an annual yield of 7.10%.
- A greater level of diversification: Real estate has historically been one of the safest vehicles of investment available, but it’s still subject to market forces and changes in government policies. The forces that affect the stock and bonds markets are not always the same that affect real estate, because the former are subject to their issuer’s economic performance, while property values could change due to local events.
By putting your extra money towards investments, you are diversifying your investment portfolio and spreading out your risk. If you are relying exclusively on the value of your home, you are in essence putting all your eggs in one basket.
- Greater liquidity: Homes are a great investment, but it takes time to sell a home even in the best of circumstances. So if you need emergency funds now, it’s a lot easier to sell stocks and bonds than a home.
Misael Lizarraga is a real estate writer with a passion for teaching real estate concepts to first time buyers and investors. He runs realestatecontentguy.com and is a contributing writer for several leading real estate blogs in North America.
Right before the guests ring the doorbell or give the front door an old-fashioned knock, they step on your welcome mat. This mat serves two purposes: catching debris and adding style. Here are some ideas for how to give this entry detail a refresh.
Welcome Mat 1: Caela McKeever, original photo on Houzz
A lettered mat can help you say exactly what you want to say when someone comes to your door. Obviously, nothing says hello more than the word “hello.”
The simple greeting might also draw visitors’ eyes to the ground and remind them to take off their shoes before they step inside.
If you have a colorful front door, use that as doormat inspiration. If your door lacks color, maybe it’s time to paint it.
Door paint: Scarlet Ribbons, Dulux
Welcome Mat 2: Zack | de Vito Architecture + Construction
The whole mat doesn’t need to match the door. This striped mat draws on other colors found on the home’s exterior.
Welcome Mat 3: Rustic Porch, original photo
Think Outside the Rectangle
Welcome Mat 4: Garrison Hullinger Interior Design Inc.
Roll Out a Rug
A big, bold rug in front of the door adds color and life to this home’s entry, designed by Garrison Hullinger.
A large porch rug can also make the space feel like another room of the house. If you add a few chairs, people can stop, relax, and enjoy the outdoors. Plus, more rug means more chances for it to pick up any water or dirt from the shoes of incoming guests.
Welcome Mat 5: Seattle Staged to Sell and Design LLC
Keep It Natural
If the entry is already bursting with details, such as eye-catching hardware and light fixtures, a neutral mat will help keep the attention on them. Natural doesn’t have to mean boring.
Welcome Mat 6: Grandin Road, original photo on Houzz
Personalize the Space
This contemporary monogrammed mat is hard to miss. “Don’t be afraid to choose a doormat with personality, says Kate Beebe of Grandin Road. “Work some wit and whimsy into your entrance, and choose something that will put a smile on your guests’ faces.”
She also recommends picking a mat that covers at least three-quarters of the entrance’s width and allows the door to open easily.
Change With the Seasons
While you are changing the front porch decor, swap a plain doormat for a festive option.After the holidays, clean off your seasonal doormat and store it until the following year.
Make It Feel Like Home
Doormat options are pretty much endless, so it shouldn’t be hard to find one that works for you.
A few weeks ago we shared some insights into why home staging is an important part of the selling process. Below you will find some of our tips for staging and photographing your home for sale.
DIY Home Staging Tips:
With a little time, effort and imagination, you can stage your home to showcase its best features, sell it faster and get top dollar.
Clean up, pare down, and toss out: By simply getting rid of excess furniture and clutter, you can make any room look larger and more inviting.
Make it professional, not personal: Remove family photos, mementos and other personal items from the space. This not only eliminates clutter, it helps potential homebuyers envision their lives in the space.
Repurpose rooms: Do you have a “junk” room? You can transform a liability into an asset by turning an underused space into a reading nook, a craft room, a yoga studio or a home gym. Just clean it up, add a coat of paint, some furniture and the right accessories.
Lighten up: Light, airy rooms look bigger and more welcoming. You can create a pleasing effect by using the right wattage bulbs and multiple light sources. The right window treatments can also have a big impact. Choose fabrics that are light and gauzy, rather than dark and heavy.
Try a little color: Paint is the cheapest, easiest way to update your home. Stick with warm, natural hues, but try darker colors for accent walls and to highlight special features. You can give old furniture new life with a coat of shiny black paint—and freshen up the front door with a bold, cheerful color.
Add some decorative touches: Art, accessories, plants and flowers breathe life into a home. Make rooms more inviting with accessories that are carefully grouped, especially in threes. Pay attention to scale, texture and color. Bring the outdoors in with plants and flowers.
When it comes to looking for a home most people start on the internet. The photos in your property listing can make a powerful first impression. According to a recent Wall Street Journal article, professional photos can increase home views up to 61%. Make sure your home is “ready for its close-up” by following these simple guidelines before the photographer shows up.
For exterior photography:
· Make sure no cars are parked in front of your house or in your driveway.
· Sidewalks and streets should be cropped out
· There should be up-close and angled shots, as well as long shorts that emphasize space.
· Clear away or trim vegetation blocking the front door or path to the door.
· Make sure lawns are mowed, hedges clipped, etc.
· Remove evidence of pets.
· Put away children’s toys.
· If you are selling a condo or townhome, such amenities as tennis courts, a gym, a garden patio or clubhouse should be photographed.
For interior photography:
· Make sure your house is spotless, windows are clean and rooms are decluttered.
· Repair all visible damage, e.g., bad water stains, gouges, chipped paing.
· Drapes and blinds should be open and lights on.
· Remove trash cans, close toilet seats.
· Use floral arrangements in kitchens and dining rooms.
· Make sure that interesting details and attractive features—e.g., wood floors, a carved mantel, marble countertops and ornamental tile backslashes, etc. – are photographed.