By Michael Doyle
Have you ever wondered if your real estate agent understands what you are going through? They come into your house speaking confidently about your neighborhood and market trends. They have vendors ready to help you prepare your home for sale. But do they really think it’s that easy? Do they understand the conversations that follow once they’ve left your dining room table? Have they lain awake at night in worry?
You might be surprised.
I’ve been a real estate agent for eight years and recently attempted to sell my condo. My income hadn’t been what I’d planned; I was upside down and worried about the risks of holding onto it. I wanted less stress, so after months of consideration, I decided to sell.
Here’s how it went down:
-I chose my agent and sat down for a meeting. “Are you willing to meet the market?” she asked? That wasn’t easy to answer! The choices I’d made at purchase (lay out, upgrades, etc.) weren’t as valuable in her eyes as I had anticipated. I tried to fight the urge to feel that my home was worth more than she did.
-We moved out of the condo and hired a great stager to “edit” what we’d left behind. What?! You don’t like the black and white poster of John Lennon from my mother’s Let It Be album?!
-We had handiwork done and a professional photographer shot some great images. My agent listed the property, but after only one day on the market without an offer, I was already anxious.
-Then the Homeowners Association sued the developer (long story, but in short: not good for sales) and convinced me that I was definitely not prepared to meet the market. So, we removed the home from the market, and moved back in.
-Then, the phone rang. Agents wanted to show it, earnestly offering “My clients aren’t concerned with litigation.” Surprise: I didn’t believe it. Right or wrong, I suspected that these well-meaning people would not make it all the way to closing. I wasn’t ready to board that roller coaster.
And, it felt like the market was finally turning.
A property that had once seemed like a heavy weight began again to look like home; like a place that – from a post-tax perspective – is only marginally more costly than renting. So, here I am, happy with my decision to stay in my home and reminded what it’s like to walk in my sellers’ shoes – a win-win situation all the way around.
Michael Doyle is an agent with Windermere Real Estate’s Lakeview office in Seattle, WA.
As the old saying goes, you only have one chance to make a first impression. If you’re selling your home, it’s true, except that there are several impressions to be made, and each one might have its own effect on the unique tastes of a prospective buyer. I’ve worked with scores of buyers, witnessed hundreds of showings, and I can summarize that experience down this: a tidy and well maintained home, priced right, listed with professional photographs, enhanced curb appeal and onsite visual appeal will sell fastest. We all know first impressions are very important, but the lasting impressions are the ones that sell your home. It’s not easy, but if you can detach a little and look at your home from a buyer’s perspective, the answers to selling it quickly may become obvious to you.
The very first impression your home will make is through its web presence, whether on Windermere.com, the MLS, Craigslist or any multitude of websites. Fair or not, the price is typically the very first thing people look at, and it will be the measurement by which your home is judged. You can always adjust to the right price later, but the impact is lost. It will take something dramatic to get a buyer to reassess the way they feel about the value of your home.
Closely following price are the listing photos. According to this recent article in the Wall Street Journal, professional photos will not only impact your first impressions, it may also make a difference in the final selling price. Great photos might even overcome those initial price objections. Does the exterior photo capture your home at its hi-res best? Does the accompanying text enhance or distract? Online, your home has only a few seconds to capture the home buyer’s attention. If it doesn’t, they’ll click the “Back” button and resume their search. The goal is to have buyers excitedly calling their agents to arrange a showing.
Another old saying is “Location, location, location,” and sure enough, the first live impression of your home is the location. Forget this one; you can’t move your home. There’s not much you can do about location, right? Actually, there is one thing you can do: price it right from the start.
Let’s move on to the first time a buyer sees your home as they pull to the curb out front. Go stand out at the curb and look at it the way you would if you were shopping for a home. Sometimes, a couple hours of labor and $100 worth of beauty bark can be worth thousands in the sales price. I’ve had buyers choose not to get out of the car when we pulled up to a home that they had once been excited to see.
Likewise, I’ve had buyers say they’ve seen enough simply by peaking into the front door. The nose trumps the eyes when it comes to the first impression when entering the house. Buyers get more caught up in the details. Once the home shopper is inside, it’s easy for them to get distracted and focus on something that seems to have nothing to do with the structure they will be buying, from a dirty dish in the sink to a teenager’s bedroom that’s been decorated in posters and/or melodrama. Do everything you can to set a positive lasting impression. The buyer may look at dozens of homes. What is your strategy to convince them to make an offer on yours?
Guest post by Eric Johnson, Director of Education
It can sometimes be tough to hear an agent asking you to hide your prize possessions when preparing your home for sale. I overheard two agents giving each other advice about how to politely help their sellers relocate their pink flamingo display and car collection off the front yard before putting the homes on the market.
Studies indicate that buyers decide if they’re interested within the first 30 seconds of entering a home. You get one chance to make a first impression.
Make sure your house looks attractive, well maintained and move-in ready at a glance. Before you put out your “for sale” sign, put these tasks on your to do list.
• Get your yard in shape—Mow the lawn, trim the hedges, haul away debris, sweep the walk, porches and patio, and consider adding some potted plants or hanging baskets for a touch of color.
• Keep it clean—Make sure your house can pass the white-glove test. Polish windows and scrub bathrooms, appliances, counters and floors until they gleam. Vacuum carpets, rugs, drapes and upholstery. Dust shelves, floorboards and molding.
• Give it a fresh coat—Paint the front door, walls leading to entrances, ceiling stains, cracks, chipped or damaged areas. A little paint goes a long way to improve the look of your home.
• Just fix it—Repair anything that needs it, including broken doorbells, torn screens, leaky faucets, broken deck railings or banisters, damaged floor tiles or doors that don’t close properly.
• Lose the chaos—Organize your rooms, closets and basement—anywhere a prospective buyer is likely to look. And don’t forget to remove pets and litter boxes.
• Set the stage—Help prospective buyers imagine life in your house. Remove excess furniture and rearrange what remains so that rooms look spacious and welcoming. Light scented candles, play soft music, add flowers here and there, you might even bake cookies.
• Hire a pro—Don’t have time to get your house ready to show? Turn to a realtor with an ASP® (Accredited Staging Professional) designation to stage your house professionally.
As a seller today you are faced with a challenge when it comes to selling your home for a fair price and getting it done in a reasonable amount of time. Even though inventory is lower than it was five months ago, we are still looking at about 9 months of inventory in many areas. This large amount of inventory indicates there is a lot of competition out there to attract the right buyer.
We all know there are more than five steps involved when it comes to selling your home. We asked a few of our Windermere agents what advice they would give a seller today if selling your home came down to just five key things.
Top five by Liz Talley Windermere Ballard
- Refresh the garden.
- Clear the entry and front porch.
- Minimalize & depersonalize.
- Price it a wee bit under the competition so that it pulls in buyers.
As always, market presence, professional photos, etc. all make an enormous difference but these five steps are the key right now.
Top five by Jamie Johnson Windermere Camano Island
- Price. Listen to your real estate expert and don’t try to “start high.”
- Clean and stage. You are competing with other great deals out there. Yours needs to stand out and shine.
- Follow a marketing plan. Drop your price 3% every 30 days.
- Ask yourself – what is your goal? Most sellers have a dream of making a lot of money off the sale of their home. If your goal is to purchase another home, you will make up for your loss” there. It’s all relative.
- Hire a local expert. Interview at least three agents. Do your research. A good agent will do all that for you.